We throw around the word adventure quite often and we don’t take it lightly. Adventure is what we’re after but we don’t always succeed in finding true adventure. That to us is what it’s all about, always looking for it, always going after more in hopes of finding an adventure. Sometimes trips and endeavors go precisely as they were planned and they were amazing but not quite an adventure. But really, adventure can be quite subjective especially in today’s world of luxury.
Adventure [adˈven(t)SHər]: an unusual and exciting, typically hazardous, experience or activity.
That’s the definition of the word according to the dictionary, we tend to like Yvon Chouinard, founder of Patagonia’s definition.
Real adventure is best defined as a journey from which you may not come back alive, and certainly not as the same person.
Here’s where things can get a little subjective. For some, simply the lack of running water is perceived as hazardous. Or if you can’t swim, just getting in a kayak may be perceived as a threat to your life. However, the commonality there is the adrenaline rush and the feeling you get when you push yourself to that level. For some people to get that feeling it requires days of trekking at crazy elevation and for some it’s a 2 mile hike to a primitive campsite.
Full Curl Brand exists to provide a lifestyle brand for people that seek adventure and to inspire people to seek adventure. No matter your definition we’re all united in that feeling, that knowledge, that an experience made you a different person and that you’ll have an awesome story to tell.